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  E-commerce companies are expected to post a nearly 50% spike in gross sales to $4 billion this Diwali season, during the five-day sale event of Flipkart, Amazon India, and other companies, says the recent estimates from market research firm Redseer.   With the Covid-19 pandemic accelerating digital adoption and traditional offline shoppers showing their […]

  Ever struggled to open those ketchup packets at a fast-food restaurant and thought it would be convenient if it had notches for use. Yes, this is the fast-rising trend amongst the Indian consumers who are demanding convenience from an array of services. The packaging trends which are shifting towards convenience are the key component

It has been said that employees are the faces of the company and the model ambassador for their company’s products. This has been fairly implemented by many companies during these difficult times as a part of their marketing tactic. At some workplaces, masks exhibiting the company’s brand name have been incorporated as a part of

Food and grocery are the largest portion of India’s retail market. Currently, organised retailers account for $25 billion or 4% of India’s annual $580 billion food and grocery market and their share is expected to grow to $69 billion or 7% by 2024, according to Axis Capital. Thus, organised retailers including e-commerce companies have a

This Diwali, consumers can look forward to great deals for their shopping with smart phones, consumer electronics and apparel brands rolling out steep discounts in brick-and-mortar retail chains as well after offering similar deals in online marketplaces to beat the overall slump that’s affecting their business this year. Future group states that online sale is

In India, bulk of the businesses still flow through the traditional retail channels. So, by co-opting with kiranas, Amazon seems to be addressing two issues; bringing kiranas on the digital trend and passing the message that it is not harming but helping the small retailers. Amazon is said to be getting ready to rope in

Ikea made its India debut with a 400,000 sq. ft. store spread on 13 acres in Hyderabad in August. It is very well known that small stores cater to most of the customer’s demands. Ikea is experimenting with 30 smaller stores in order to address the same. The formats in the future will be as

Glossier is one of the most successful beauty companies. At one point, there were 10,000 people on a waitlist just for its lipstick. Glossier succeeded because it recognized that women enjoy sharing their beauty preferences, and gave them the tools to create content that enabled conversations around it. Glossier’s value is not in the sheer scale

Patanjali a name which started its journey as Ayurveda pharmacy is now a popular FMCG name among all of us. And now Baba Ramdev is all set to enter in the apparel segment through its brand ‘Paridhan’. Baba Ramdev feels that only 10% of the textile industry is brand centric and there are only few