FMCG

India is one of the prime markets for tea consumption owing to its billion plus population. It is not just a drink but a daily habit for people across all socio-economic categories and is consumed in every nook and corner of the country by people. Thus, it presents a huge opportunity for both national and […]

Fast Moving Consumer Goods companies are set to spend a lot more on advertising in the coming months of the year. According to a report, customers spend a lot more on FMCG goods in the festive months as compared to the other months of the year. Companies have witnessed their consumer base shrinking due to

Consumption trends have definitely shifted over the past three years, with a growing preference for health drinks, including dairy products. To keep with the changing consumer preferences, a strategy that the beverage giant expects will propel India to one of its top three markets. Coca cola is focusing on the development of healthier alternatives as

Beverages and snacks major ‘PepsiCo India’ has introduced a new location-free work arrangement in a bid to open up opportunities to talent that were earlier held back due to mobility constraints. Increasing number of associates had short-term or long-term mobility constraints due to dual careers, ageing parents or children in critical school years. This prompted

Hindustan Unilever Limited (HUL) owned soap brand ‘Hamam’ is urging women to become self-reliant when it comes to their safety. HUL has rolled out a new ad campaign titled ‘#GoSafeOutside’ taking the advertising strategy of the brand to a whole new level. The brand has gone beyond its conventional neem, tulsi soap ads and has

The world’s biggest furniture retailer IKEA is also a top restaurateur, and its characteristically Swedish menu helps sustain the stamina of shoppers at the giant DIY stores. The retailing format and the famed food mart will also come to India, but the bill of fare will have a pronounced desi flavour. IKEA is preparing to

Jubilant FoodWorks Ltd. operates Domino’s and Dunkin Donuts food chain in India. The Company is India’s largest and fastest growing food service company, with a network of 1,125 Domino’s Pizza restaurants across 264 cities and 55 Dunkin’ Donuts restaurants in India. JFL will be investing a huge amount of around Rs. 100 crore in upgrading its

Ever wondered what it’s like to be a part of the company which is being run by a yoga guru? Yes, we are talking about Baba Ramdev and his FMCG giant Patanjali!! What is life like in a company that’s run by him? Let’s find out. The first- Feet Touching. When Baba Ramdev enters the

Indian men have gone crazy for their skin and this is the reason for the boom in the skincare market Metro sexuality has allowed men to be conscious about their skin and looks. A variety of grooming products are available for men as well, of which hair colour, skin lightening and oil control products are

Saffola’s vision is to create a heart healthy India and it has been committed to the cause of educating and inspiring people on the importance of taking care of their heart. Saffola made clever use of fear psychology to sell their products. But Soon Saffola realised that merely scaring consumers into buying was perhaps not