FMCG

Since Cadbury has pioneered the concept of chocolates to be given as Diwali gifts or as any gifts, the mentally of people in India has changed to a great extent. From the last two Diwali’s Ferrero Rocher, the chocolate maker from the Italian town of Alba has taken advantage of the same fact. Since India […]

Pepsi and Coca-Cola are changing the recipes of their best-selling drink and it will include stevia, a plant based natural sweetener. People are concerned about their health these days and are avoiding fizzy drinks with high sugar content. Pepsi and Coca-Cola will be coming up with low calorie option. Changing the recipes can be risky

Diwali is a festival of bright lights and glitter. An occasion where packaging becomes a key factor to draw a consumer’s attention by making their gift hampers look different from their competitors. The packaging development team keeps in mind to set a design that can be easily implemented on a huge lot and done with

Bajaj Corp is planning to capture different market segments by extending its ‘Almond Drops’ platform by introducing new and better products in hair oils and other personal care to leverage on the strong connotation of almond with nutrition. Bajaj Corp, as a part of its growth plan, is trying to convert coconut hair oil users

Ghadi Detergent has always played on its strength, delivered the product at a great price and also communicated the product in a way that it resonated with a very large consumer base. Though it has a second spot on the market share, it is remarkable how it completed with the multinational players like HUL who

Dairy giant Amul today reached out to the Indian Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul Butter across India. Today Social media has become one of the fastest means to get information to the people. The Indian Railways extensively uses Twitter to address passenger woes. For the first time, the

Indian Ayurveda and Herbal products market are growing at a faster speed than ever before. The credit goes to brand Patanjali which has spread the Ayurveda revolution throughout the country. Recently, Hindustan Unilever (HUL), a leading FMCG player in the country started advertising around its Ayurveda portfolio- Ayush taking a dig at the other players

This is the first time a chocolate manufacturer in India has decided to cut sugar levels by increasing the amount of wholesome ingredients, such as milk, in its products. Nestlé India has re-launched its chocolate brand Milkybar, reducing sugar content by 10 per cent and increasing milk content by 8 per cent. The Milkybar re-launch

FMCG major ITC is set to continue diversification into new areas with agriculture business playing a key role, as part of its ‘India First’ strategy under which it aims to create 10 million sustainable livelihoods by 2030. Very soon, the company will start selling potatoes and onions. ITC’s potatoes will have two unique offerings, one

RAW Pressery is the fresh fruit juice maker with its footprints in 12 cities across globe. Packed fruit juices is an emerging consumption trend. RAW presser presently has products category of 25 variants of fresh fruits, vegetables, nuts and seeds. It uses cold-press technology with no added preservatives or sugar, compared to others using concentrates.