Snapdeal has launched “Cash@Home” service, allowing users to order cash and have it delivered at their doorstep. The service is a goodwill gesture by Snapdeal to allow users to easily access cash without having to queue up at their bank or at the ATMs. To operate this facility, Snapdeal will be using the cash that […]
SNAPDEAL’S CASH@HOME SERVICE WILL NOW DELIVER CASH AT YOUR DOORSTEP Read More »
Coca-Cola has created a new function called Franchise Capability & Business Transformation, to sell its products through an online platform. This is aimed at beefing up supply chain, technology and processes at its franchise bottlers to make them future ready for digital selling. At present, Coca-Cola operates 65 company-owned bottling plants and 35 plants that
COCA-COLA PLANS TO GET DIGITAL READY! Read More »
Perfetti Van Melle owned Happydent has joined hands with the smile foundation to work for the underprivileged children to bring smiles on these children’s face through the campaign Happydent Smile Please. The help will be in kind and cash by contributing Rs. 5 to the smile foundation for every valid entry received and hoping to
Happydent promotes ‘smiles’ via its latest campaign Read More »
Chaudhary Group chairman Binod Chaudhary, known for creating Wai Wai noodles, runs 16 different businesses across 60 countries was asked in an interview about the Maggi crises and how it helped WaiWai in its business. CG chairman said that they don’t want to compete with Nestle, which is benchmark for companies. Wai Wai, not only
Wai Wai Noodles Will Become Market Leader in India: Binod Chaudhary Read More »
Mondelez India has recently launched a campaign to support the launch of Cadbury Fuse, the latest addition to its portfolio. The campaign aims to position Cadbury Fuse as the chocolate bar that brightens up dull moments in one’s busy day. Mondelez International is a global snacking company with its presence in 165 countries. The brand’s
Mondelez Strengthens Its Chocolate Portfolio, Launches Cadbury Fuse Read More »
With food safety regulator FSSAI setting new standards for camel milk, dairy major GCMMF, which sells products under the Amul brand, on Friday said it will launch camel milk in the next three months. Amul will first start selling camel milk in Ahmedabad and will later launch in other cities. “We operationalised standards for camel milk
Amul to launch camel milk in next 3 months Read More »
Patanjali Ayurveda started in 2006 by Yoga Guru Baba Ramdev has seen an exponential rise in the past few years with revenues increasing from Rs 450cr in FY12 to Rs 5000cr in FY16. It can offer low prices to consumers due to very low selling, administrative and general costs at 2.5% of revenues. Patanjali
The Secret behind Patanjali’s’ Rise and Rise Read More »
Brands should “treasure” the genuine talent within their organizations because most creative work is “terrible”, according to a senior executive at Unilever. Dan Izbicki, Creative Excellence Director at the FMCG giant, warned against slipping standards in marketing during a discussion at the Effectiveness Week conference yesterday (2 November). He suggested that the explosion of digital
Most advertising is terrible, says Unilever Read More »
Parle has made an impressive entry in the Indian luxury chocolate segment with the launch of Friberg. Friberg is a super-premium chocolate brand imported from Belgium and Switzerland. Parle has also launched unique Belgian wafer thins which are a first of its kind for the Indian Market. The wafer thin format is made of rice
Parle forays into the premium chocolate market with ‘Friberg’ Read More »
This Festive season companies have come up with high level of offers and promotions as compared to previous years. Consumer Goods industry is focussing on volume as growth is tapering off. Godrej believes heavy promotions and innovation has helped them achieve volume growth which will not affect their margin. Over and above large retailers like
Companies Lure Customers with Offers to Ramp up Volume Read More »
