FMCG

Amway India, one of the largest direct selling FMCG company, has launched Nutrilite Fruit Drink Mix and entered the refreshing drinks market. This is the 1st instance that Amway India has extended Nutrilite’s brand name in the refreshing drinks market. The drink has no added preservatives, no artificial colors and flavors and is sweetened with […]

Rasna, launched a new ad campaign which aims at celebrating the brand’s journey of spreading love for decades, across generations. It is one of world’s largest manufacturer of instant fruit-based concentrate. It has also entered into the baked sweet snack category with the launch of Rasna Vitos. According to market researcher Euromonitor, sweet and savoury

Britannia industries have decided to enter into joint venture with Greek baker chipita to cater to the rising demand of baked products in urban market. “We’ve signed a non-binding MoU and are working towards formalizing a joint venture. We see immense scale through this partnership, since the categories are highly scalable and are bridge products

Indian snacks maker, Haldiram, is all set to leave behind well-funded international companies in the packaged food and ready-to-eat sector. Haldiram’s revenue grew 13% to cross Rs 4000 cr. surpassing the India turnover of two American fast food rivals Domino’s and McDonald’s put together. Desi Halwai and snacks maker has three distinct area of operations

Perfetti Van Melle owned Alpenliebe Gold, the childhood craving candy of every child, has launched a new communication campaign – CHOTI CHOTI KHUSHIYON KE LIYE. The new campaign is aimed towards celebrating the little joyful moments inside the families which helps deepen bonds among the family members. Alpenliebe has been built as a family brand

Rising number of working women and increasing awareness is the driving demand for infant foods. Indian private dairy firms are increasingly looking at expanding capacities to produce infant food to serve clients in business-to-business segment, as the market for infant food is witnessing a healthy growth. Some private dairies like Schreiber Dynamix and Prabhat Dairy

In the autumn of 2015, Maggi noodles, a brand Nestle build over 30 years, crumbled as the national food safety regulator banned its sale. As the product went up in flames, Maggi branded products took the heat. From 80% market share in Indian noodles market, it went down to 0% in a month. Maggi returned

Perfetti Van Melle, a confectionary brand has launched “Jelly Bottles” in cola and Mango flavours for its brand, Alpenliebe Juzt Jelly. The USP of this bottle is that they are made of 25% of the fruit. Associate Category Director, Mandar Keskar says that PVMI is the 1st company to bring jellies in bear and bottle

Nestle India is getting back on track order, slowly and steadily to ensure 2017 is the year of Nestle. Maggi noodles, whose reputation took a huge hit in 2015, but now it has captured back 60% of the market share. What the ban did was, it gave brands like Wai Wai and Top Ramen to

Diversified group ITC plans to set up multi-specialty hospitals and leverage its experience in hospitality for tapping into the expanding medical tourism segment in The Kolkata – based firm, better known for FMCG products and cigarettes, is seeking approval from shareholders through a special resolution to alter its Memorandum of Association in order to be able