E-COMMERCE

Online marketplace Paytm Mall has started offering same-day delivery and installation of large appliances across 20 cities to make the most of the high margins and prices that this segment offers. Paytm Mall has tied up with brands, distributors, and multi-brand stores to fulfill these orders.  Recently, Flipkart and Amazon India also announced their investments for […]

Quikr has expanded its Doorstep services to allow customers to buy and sell used goods across cities, even as Amazon is foraying into the second-hand goods market through Junglee. This service offers to handle payments, packaging and shipping of goods on behalf of the seller for a commission. This expansion means buyers and sellers can

Amazon.com Inc. is going to have a significant brick-and-mortar presence. Perhaps it’ll be a new high-tech store created by Amazon wizardry, like Amazon Go grocery store.  The company is slowly rolling out physical bookstores also.  Amazon’s logic is straightforward: It wants to sell to consumers wherever consumers want to buy, and plenty of sales still

A large number of e-commerce firms are experimenting with offline stores in an attempt to establish a deeper customer connect & as part of their omni-channel strategies. As brands reach a certain scale, it becomes important for them to have an offline presence so that customers can start to touch & feel the product, giving

With rival Netflix tightening its grip on India which intends to targets well-heeled consumers with premium subscription fees, Amazon is more focused on the mass market, which could have an impact on the selection of content that it makes available in India. The e-tailer bundles Prime Video service with its Prime membership at a much lower

Myntra has announced the launch of its biannual sale event, ‘Big Fashion Gig’ from April 8 to 10, which aims to be a low-discount event pegged on exclusive brands, the launch of a new line and style events by celebrities on the platform.  The company has tied up with third-party logistics providers apart from Ekart

Amazon India to bundle exclusive device launches with its own services including Prime Video, Kindle and Amazon Pay. The move comes after Amazon India’s shares fell in the smartphone category in the first quarter of 2017, where Flipkart emerged as a winner. Besides calls, shopping, watching videos & reading are the three most heavily features used

Amazon has now launched a full-fledged integrated marketing campaign across India, the campaign titled ‘India Ka Naya Primetime’, will be seen on television, digital, OOH and other relevant consumer touch-points. The ad films feature a young coupleand their content watching behavior, with an aim to make it relatable for anyone who loves to watch movies

When online grocery as a category has been a tough nut to crack for start-ups, India’s 2 biggest online marketplaces are set to fight out in this segment. Flipkart is all set to re-enter the grocery category. Amazon already sells grocery online through Amazon Now. Amazon is seeking Indian government’s permission to start selling groceries

Infibeam is preparing to venture into the fast-growing education-technology sector that it expects will be a reservoir of loyal customers.  The company plans to provide a wide range of services, including customized facilities, to educational institutions under this venture.  DRC Systems, a provider of enterprise resource planning technology that Infibeam has acquired, will power it.