E-COMMERCE

Got a sweet-tooth? Mondelez India and Amazon to launch a virtual chocolate store

With a view to tap the e-commerce market, leading chocolate and confectionery maker Mondelez India has tied-up with Amazon India to launch a virtual ‘Chocolate and Sweet Store’.  The Chocolate and Sweet Store will focus on the gifting segment and customise offerings for individual consumers. It will enhance the gifting portfolio. The strategic partnership with […]

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About time! E-commerce sites to disclose food expiry date, MRP

E-commerce companies will now have to display the expiry dates and maximum retail prices of packaged food products under new rule designed to protect consumers from being sold old stuff. according to a survey, 96% customers agreed that commerce sites should mandatorily disclose manufacturing and expiry dates since many products received by them were due to expire in

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Flipkart will leverage third party sellers for private labels

In the past 8-10 months, e-tailers like Flipkart and Amazon have introduced their own private brands, which give them the selection control, sourcing and also the pricing. The online sellers association had launched a complaint to Competition-Commission of India against this. Flipkart, under its Smart-buy brand will be starting a franchisee network for its private

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Magicbricks Teams Up with Ola for Free Site Visits with Ola Rentals

Magicbricks announced its extension of strategic partnership with Ola. This is an industry first pilot project, whereby prospective home buyers on Magicbricks availed free rides to find the right home. After a successful pilot in Bengaluru and Pune, the companies are now planning to extend their partnership to other cities as well. Ola with its

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Amazon kickstarts ‘GST Cafes’ to help sellers tackle the tax transition

India’s leading e-commerce giant, Amazon announced the setting up of 16 ‘GST Cafes’ across 11 cities to help sellers understand the nuances of GST and transition seamlessly through the entire process. Under this program, sellers will be able to walk into the cafe and get training and guidance from trained resources and experts for navigating their accounts and

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Flipkart’s exclusive budget smartphone iVooMi knows what the rural market wants

Many new entrants tap ecommerce companies for market research as ecommerce platforms provide specific insights that these new entrants might be lacking. iVooMi, Chinese smartphone maker, and Flipkart have been working together to understand the sales of smartphones in rural market in India. The company, along with internal marketing research and Flipkart’s data points, is

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Government green lights Amazon’s proposal for FDI in food retail

Before, the foreign direct investment proposals were approved by the Foreign Investment Promotions Board, which is now abolished and now it is approved by the commerce and industry ministry. Currently, the government has allowed 100% FDI in the food processing sector which means any foreign company can open its wholly owned subsidiary and retail food

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