E-COMMERCE

E-commerce major Flipkart has developed India’s first “anti-theft” packaging to secure goods from in-transit theft and tampering. The unique and exclusive pilferage protection box is currently awaiting patent grant and incorporates special security features in shipment. It is designed specifically for high-net products like mobiles, tablets, and watches and comes with several new protective features. It […]

This festive season Paytm plans to offer appealing discounts to its customers. The Alibaba-backed Paytm’s commerce business Paytm Mall is putting aside Rs. 1,000 crore for marketing, cashbacks and promotional spends as it gears up for its first festive season sale. Majority of the fund kept aside would be allocated among discounts during the sales

The trend of smartphones and digitisation has made smartphones and tablets the most personalised way for brands to reach their customers. Nykaa realized the importance of looking beyond organic traffic and email advertising. They wanted to reach out to their customers through their preferred platforms like smartphones, mobile web and mobile apps. With Criteo’s Retargeting

The company is gearing up for the upcoming sales by expanding their offerings in the private labels. It already has launched 32 private labels and is gearing up to launch more. Flipkart under Flipkart Smartbuy is going to launch 4 private labels in the IT accessories product this month. It has planned to launch them

E-commerce has taken retailing to a whole new level in a rapidly growing consumer market like India. Though a boom in online retail has made things difficult for physical stores, it’s not all over for brick and mortar outlets (BMOs). Here’s why: ‘Touch & try’ preference: In a vast majority of situations, most Indians prefer to touch

In a bid to tap the growing ecommerce market in India, the Godrej Group is planning to foray into online furniture retail through Godrej Interio, the furniture retail arm of the Godrej Group. The company has also confirmed an investment of about $62.6 mnto facilitate online retail over next three years. Godrej Interio currently has about 52

Titan Co. Ltd has partnered with Amazon.com Inc. to enter the US watch market, a departure from its typical strategy of entering new markets through the traditional brick-and-mortar retail route. The two companies will look at gradually expanding the scope of their collaboration to other markets like European Union & Japan. Under the partnership, Amazon

Amazon is set to make its nationwide debut in online food retailing in India during the Diwali season. The company, which will make its entry through subsidiary Amazon Retail India Pvt Ltd, is also planning to start a private grocery label in India as it has done in the US. Amazon recently got government approval for stocking and selling food

Myntra launched its beauty and personal care segment nine months ago is targeting $100-150-million business by March 2019 and is in talks to launch private labels for this segment in six months. They have tied up with premium and mass premium brands and will launch a private label in the categories where they see a

Flipkart has launched a new brand called Billion. The irony is that increasing potential of e-commerce has motivated largest e-commerce company in India i.e. Flipkart to launch its own brand Billion to compete across various categories with other on its own portal. Believing on Indian manufacturing and engineering to produce high-quality products, Bansal stated that