E-COMMERCE

Most of us view the internet and social media as a medium of expression that ensures freedom of thought, speech and content distribution. However, a study conducted by a Non-Profit “Freedom House” has shown the rapid decline of internet freedom, increased restrictions and censorship of content under the guise of “security” or “political” reasons. For […]

Alibaba Mobile Business Group launches UC Ads in India Alibaba, launched its innovative mobile marketing platform UC Ads in India. UC Ads will provide an intelligent content marketing solution to enable established brands and emerging businesses reach out to the right set of audiences across India at the right time. This collaboration will enable businesses to

PaytmMall, was launched as a separate platform six months ago, claims to have generated a considerable market share during the sales. Paytm has been betting big on its online-to-offline (O2O) model, said 40% of its festive saleswere contributed by this model. According to analysts, the two categoriescustomers were comfortable buying on Paytm Mall were smartphones and laptops and

Amazon prime membership in India has grown to 5 times since the beginning of this year. Prime was offer for Rs. 499 initially and was then increasing to the original level of Rs. 999 in the matter of days. More Prime members have joined in India than in any other country in the first year,

Abof.com, the online retail venture of Aditiya Birla group is soon-to-be-shut because of its inability to compete with rivals such as Amazon and Flipkart. Aditiya Birla group has approached Flipkart to sell Abof’s private label ‘abof’. According to Santrupt Misra, the HR director at Aditiya Birla Group, they have contacted 25 e-commerce, technology and consumer

Flipkart is in talks for a strategic partnership with ticketing platform BookMyShow. The talks, which are at a preliminary stage, may see the Tiger Global-backed ecommerce player pick up a significant minority stake. Flipkart along with BookMyShow and PhonePe with which Flipkart is building their payment platform is an equal competition to Paytm’s business.  The next

E-commerce giants Flipkart and Amazon are sparing no effort and expense to advertise their annual sale events—Big Billion Days and Great Indian Festival, respectively. The two online retailers have launched a television ad blitz plugging the deals and discounts on offers in their annual flagship sales. The festive season sales will mark the biggest showdown

​​To get more women shoppers onto Flipkart, the home-grown e-tailer is using targeting techniques to bring cross-category offers to them. E-commerce major Flipkart is on a major drive to add new female customers during the festive season sale. Currently, the e-tailer -much like its peers -sees 65% of sales coming from male consumers, while the

Furniture and home furnishing market place Pepperfry is all set to offer furniture for rent as it looks to strengthen volumes and increase its customer base. The rental service is offer is available in metropolitan cities like Mumbai, Delhi, and Bengaluru etc. The main motto is to expand customer base. Rental furniture is mainly opted

MakeMyTrip, the online travel company, announced the launch of its new TV campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt. This initiative is taken to drive consumers to shift from offline to online hotel bookings. The hotel market in India is highly fragmented, under-penetrated and presents significant headroom for growth. India is moving towards