CONCEPTS

Key Takeaways: Inbound marketing may help your business acquire greater visibility—but only if you genuinely embrace content marketing by establishing trust with your target audience and establishing yourself as an authority through high-quality, relevant material. Inbound marketing is a good strategy for software firms because it focuses on giving value to your target audience. This strategy […]

Key Takeaways: Understanding the concept of emotional intelligence The components and process on how should we go about using emotional marketing. Benefits of EI in marketing and branding strategies. What is Emotional Intelligence? Emotional intelligence (EI) in marketing refers to a company’s ability to comprehend its target demographic’s emotional state, behaviour patterns, potential pitfalls, acquiring

Key Takeaways: Direct to Customer helps the brands build end-to-end relationships with the customer because brands have control over the end-to-end process of delivery of goods in this business model In the D2C business model brand makes or change their brand story according to the target audience; this helps the brands to have the flexibility

Key Takeaways : To know about emotional marketing and its use by the companies. To know about the various emotions which are considered by companies to design their emotional marketing strategies. To know how emotions play an important role in consumers behaviour and purchasing decisions. Importance of Emotional Marketing Companies can use emotional marketing methods

Key Takeaways: To know about customer acquisition and To understand freemium strategy and how is it beneficial in acquiring new customers. Steps that make a freemium model strategy successful in business. A quick insight how the freemium model strategy led to a great success for few SaaS companies. In today’s dynamic business world every company

Key Takeaway: To know about FOMO and its use in marketing. Awareness about different types of FOMO existing today. Effective techniques to create FOMO in marketing and increase in influential conversions. In this highly connected world of the latest updates, new posts, breaking news, status updates, there is a constant fear that one shall miss

Key Takeaways – Innovative strategies of Cadbury India Social messages spread by the brand Targeting and segmentation strategies of the Marketing Campaign Cadbury India advertising system has helped wards to maintain such an area in the hearts of Indian guests. The first issue that comes to studies when someone says “chocolate” is “Cadbury”. The Indian

Key takeaways: Introduction about branding strategy and neuroscience marketing behind the activities done by brands An in-depth knowledge branding strategy and Neuroscience marketing strategies Application of the brand strategies in the practical world Branding is like a lotion that we apply to our skin! It is not only helping the external part of a body

Key Takeaways: How negative marketing is worked in such a way that it makes and positive impact on their future potential customers. Rivals’ brands use this strategy to attack their competitor’s product, to create a buzz in the market. Brands portray negative impressions or experience what other customers feel to make a connection to the

Key Takeaways: How with Unique Value Proposition helps their target customer to look for their product or services and attracts them to buy that product and let the customer benefit from their product If the customer purchases your product or services how they would benefit from buying their product How companies show their different types