BRAND STORIES

What is a must when we have to switch to a healthier lifestyle? Trainer? No. A fancy gym? No. Elaborate diet plans? Nah! Wait, what if I buy new shoes from the touted brand which invariably every Indian trust. Be it sportswear or accessories, Adidas has a tight grip on the market and sure is […]

Fly Dubai, Fly Emirates is a true motto when it comes to flying luxuriously to one of the richest cities in the world. With best-in-class services and one of a kind experience, this airline, in no way, fails to deliver more than a travel experience, worth every penny. Let’s have a look at what makes

From the roads of India comes a lot of challenges for tyre to prove their “grip” over the automobile industry. And there is no denying the fact that with a versatile market as ours, there are always brands vying to outperform your product. So what made this brand popular in this fast paced technological advancement

Men are invariably associated with crisp shirts and trousers for formal as well as casual wear (not that men have a lot of variety in fashion anyway). But when it comes to the picking of their attire of the day, Indian men are pretty peculiar with what they look like. And their fashion statement speaks

Too many occasions, too many guests and too many glasses served. Coca Cola or “Coke”, as we like to call it, has been around for so many years. Coke in India is a culture for greeting guests, accompanying humble dinner menus or simply “Mixing”. Oh and if you don’t like soft drinks, there is Mazaa,

Chai time or breakfast, the biscuit tradition of Indian snack routine will never be obsolete. This was aptly identified and exploited by Britannia which only led to us devouring our Good days, Little hearts and the chocolate lover’s Bourbon. So what made the robust marketing of the brand, let’s have a look ? The Company

Nothing speaks panache like a Louis Vuitton bag flaunting a glamorous logo. The brand’s high-end status is nothing but by the virtue of its owner’s marketing strategies which savour both, exclusivity and class. So let’s have a look at the same. In 1854, Louis decided to open his own company. He started advertising his company

The first Starbucks opened in 1971, the company was a single store in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. As the world’s largest roaster and retailer of specialty coffee, Starbucks has an impressive creative

The entire world is familiar with the famous Ferrari “prancing horse” There’s a unique story behind how the logo became the face of Ferrari today. The horse was initially the sign of the famous Francesco Baracca. He was a legendary pilot of the Italian Air Force in World War I, who depicted it on the

Hector Beverages launched Paper Boat with intent to recreate traditional drinks from old recipes. Hector test marketed Paper Boat in the Bengaluru market, with improved sales and enough buzz around the brand, it was launched in the northern market. Currently, the company has different flavours of products such as jamun, kala khatta, aamras, aam panna,