BRAND STORIES

Patanjali

In a world of homeopathic and allopathic treatment methods and expedited treatment processes of almost every disease, this brand is going strong with its core value of healing. With a wide gamut of organic products ranging from biscuits to toothpaste and ghee to shampoo, this one has sure emerged in the market only to stay […]

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Bata

With the Indian market coloured in hues of brands coming from all the shades of the world, indigenous ones sure are in the face of competition. With attractive designs and fabrication, foreign brands might be ruling the footwear industry, but Bata is for sure giving them a run for their money. Here is a peek

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HP

 Walk into any electronic store of today and there are some brands which stand out even in the ever obscure and esoteric world for a layman. HP is one of those strong contenders in the gadget garden of today and brings us the latest configurations in trendiest looking e-toys, here is how: Bill Redington Hewlett

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IKEA

 In today’s world of far ubiquitous aestheticism, home decor is nowhere left behind, when it comes to owning trendiest spaces, coolest interiors and a yes a well loaded kitchen with appliances of today. IKEA is a brand that nails just those in form of energy, space and cost saving solutions to​ our ever growing need

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HERSHEY

It’s almost a sin, the food of Gods and an undisputed partner in Guilty pleasures. It’s Chocolate! While there are scores of chocolate cultures in the market in forms of decadent pastries, treats, desserts and mere bars, it doesn’t stop us from loading our fridges with that indulgent Hershey’s chocolate sauce for an occasional topping

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SONY

With a product range from electronics to motion pictures, this business giant has a strong foothold on a truly wide gamut of industries. Let us see, what exactly goes into maintaining a robust image in terms of brand in the ever changing Indian market. Sony is a Japanese multinational corporation with its headquarters placed in Konan, Minato,

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SUBWAY

Lipsmackingly delicious, hearty, whole and healthy. Yes, ever thought you would use all those adjectives for a single food? Well here it is, and you won’t agree more. Subway! A sub is so healthy yet tasty that with all the fancy pop-ups popping up just around the corner we still can’t help that occasional craving

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ZARA

With ever augmenting mall culture and Indian customer base being exposed to more and more global brands, there are a select few who hold a status of most touted and sought after brands that deliver not just in terms of style and quality but also a unique panache with their names. Zara is one such

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Rasna

What do we want when go to our grandmother’s house in the summer?? Rasna!! What did we stock up our fridges with before Tropicana and Real became cool?? Rasna!! So let’s see what exactly goes behind making this nostalgia instilled strong customer base: Rasna was initially launched as ‘Jaffe’ and distributed regionally in Gujarat. In 1979,

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