Bisleri is now a 5 decade old brand which is named after Signore Felice Bisleri, the person who introduced the concept of bottled water to India in 1965. The brand name Bisleri is so popular in India that it is used as generic name for bottled water. Felice Bisleri did not find the right method […]
Seven years before, Paytm started as a prepaid mobile recharge website. Currently, its business is not only limited to recharge but has expanded as an online payment platform for many leading internet based companies. In the year 2000, Vijay Shekhar Sharma started One97 Communications with a vision to build a powerful digital business across various
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In Switzerland in 1863, Julius Micheal Johannes Maggi developed a formula to bring added taste to meals. This marked the beginning of the Maggi brand and its lines of convenient food products in 1882. The Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy
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With Sallu bhai’s scores of fans, this brand just can’t avoid the limelight it receives, which is the largest selling point of the brand. It would be safe, then, to say that there is no mall, corner of the street or a human hang out in Mumbai where you can’t spot Being human. But what
It’s no news that India’s cosmetics market has always been one of interest to multi-internationals brands. This one has its high hand all over the place with supplies going from niche beauty parlors to money making salons. Let’s sneak into the strategy our beloved cosmetic producer uses not just in their shampoo bottles but in
Sometimes when we just want to be transported from one place to another in the earth, we don’t just try and save our pockets, but also wish to choose some luxury. We want the travel to be one of its kind, and hence Lufthansa has always delivered happiness because the experience its fliers get, is
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What’s better than a place that serves doughnuts? A place that serves coffee, croissant sandwiches and over the top burgers along with it. Because, if you crave a doughnut, it makes all the sense to eat it as a dessert following a hearty burger or some wicked wraps or just alongside a sumptuous coffee preparation.
The Devil Wears Prada owes its meaning and true essence of the volatility in fashion industry to the panache this brand has crated around its name. Fashion changes every day, but the brands who create a label are “in vogue” since a long time, strongly making and breaking the notions of “what we wear”. Fashion
Inebriation finds its way through celebrations as well as morose evenings. But what we, as the newest customers in exclusive drinking phenomenon, choose is courtesy of some robust contenders. It might be the high-end pricing, exclusive campaigns or niche production that make these brands most sought after. Johnnie walker is one such, and here are
I scream you scream, we all scream for ice cream! Are the words to live by. Be it Indian ice cream or an Italian gelato, we all crave that cold icy sugar fix and we have a host of options to do so. But more often than not, a Choco-chip or strawberry doesn’t quite satiate
