BRAND STORIES

One of the most iconic advertisements on the Indian television that clearly signifies the new marketing era and the re-born of very famous Vini Cosmetics. Everyone has used the Fogg deodorant at some point of time because it was marketed for its lesser usage every day and longitivity of smell and not on the cliché styling of fragrance and […]

In 1971, the oil business, the mainstay of Bombay Oil, was a commodity business with low margins. Parachute was sold in bulk, in tins of 15 litres to wholesalers. Parachute oil was seen by the traders and consumers as a superior product. But the wholesalers of Nagpur and Vidarbha knew the power of the Parachute

Six decades ago, an idea that changed the way the world buys, consumes and stores food was born, named Tetra Pak. The innovation addressed a social problem of food spoilage and its impact on human health. Tetra Pak was the first mover in the Indian market, and set up one the most advanced manufacturing plants

In 2009, VikramAgarwal, currently founder and director of GreenDot Health Foods resigned from the Globe Capacitors Group and decided to placate his ‘what next’ itch, by diversifying into food – his passion.  He studied the Indian snack market and found a gap between the Indian ‘namkeen’ and Western potato chips – Nachos. As the marketing

At a time when the Indian watch market was predominant with mechanical watches, Titan brought about a paradigm shift by introducing its futuristic Quartz technology. Titan changed the whole perspective of the people about watches being a time shower to a fashion and lifestyle accessory. Over the years since its inception, Titan has launched exciting

In 1920s. Edward Keventer, a Danish dairy entrepreneur, decided to establish dairy manufacturing units in India. The ownership of the company changed hands in 1940, with Ram Krishna Dalmia taking over the reins. Despite the chaos during the independence era, Keventers thrived, and already had over 48 distribution outlets across Delhi, including the famous Connaught

DS Group’s candy brand Pulse is a quiet sensation. The product was launched in mid-2015 in Kachha Aam (raw mango) flavour. In December 2016, Pulse was launched in Guava and Orange flavour all across India. What’s more, is that it has achieved the 100 crore mark without any formal advertising push. It all started with the company

Esbeda first opened the doors of its plush 2000 sq. ft. store in North Mumbai, in early 2006. A premium brand of ladies’ handbags and accessories, Esbeda offers a collection of exclusive and fashionable bags ranging from formal and chic to evening wear and bridal wear. Intouch Leather House India Pvt. Ltd first identified the

One of the world’s leading supercar brands, renowned for their strikingly awesome looks, like jets and rockets coming out of them and the one which always makes the best bedroom wall poster! But did you know Lamborghini, the brand we see today was not actually a supercar brand?! The brand is the result of an

Cafe Coffee Day which was started by V.G. Siddhartha is now India’s largest coffee chain present in 209 cities with 1500 outlets. The coffee revolution began in 1996 with its first store in Bengaluru. G. Siddhartha, Chairman and MD of CCD belonged to a family who was into coffee growing business since 1870s. Initially it