BRAND STORIES

When we think about a brand we consider everything from the logo, the website, social media experiences, the product that they offer as well as the customer experience. In short, your brand is the way your customer perceives you. Having a good eye-catching logo is very important to the branding of the company’s name. People […]

This is the story of a man who was the son of a small farmer, Mr Karsanbhai Patel. In the year 1969 Mr Patel stepped into the market with a clear vision to sell detergent powder at very low cost. He was a science graduate and was trying to mix soda ash with a few

Started in 1959 today Lijjat is more than just a household name for ‘Papad’. They begin their business operations with the operating expenditure of 80rs, the cooperative business movement begins to take off and now the annual sales of Lijjat are more than 3.5 billion excluding foreign sales. The unique selling proposition of LijjatPapad is

Personal branding is the practice of people marketing themselves and their careers as brands. A positive personal brand image would influence marketers and advertisers to rope in that celebrity to endorse products. Apart from promoting their films via channels like Facebook and Twitter, Bollywood stars also create space for enhancing their individual Brands. They are harnessing the

Future Group is one of India’s retail pioneers with multiple retail formats. They understand the soul of Indian consumers and connect a diverse and passionate community of Indian buyers, sellers and businesses.  Kishore Biyani is the CEO and founder of India’s largest listed retail company Future Retail Ltd. With more than over 17 million square

In today’s world where life is moving at a fast pace, the human being prefers to access money whenever he requires it. Many customers are choosing banks which would provide them Automated Teller Machine facility. The ATM is a machine which facilitates banking transactions and makes the customer’s life pretty easy.  So when exactly did

 When Kainaz Messman opened a small bakery and patisserie in Mumbai called ‘Theobroma’, she unwittingly created a Mecca of sorts in the world of patisserie pilgrimage. Since then Theobroma has become a leading food destination in a highly competitive environment. Theobroma is a Parsi family owned and managed bakery, patisserie and chocolaterie in Mumbai, India.

Today, as you embark to forge your own path, learn from the legacy of those who tread those same roads long-long ago. Hamdard is an un-missable name on the list, given that Rooh Afza is the most beloved drink in India and in other countries as well. The Unani system of medicine owes, as name suggests,

Asian Paints which was started by four friends in February 1942 is now India’s largest paint company and Asia’s third largest paint firm, boasts of its operations in 22 countries. Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil started Asian Paints in a small garage in Mumbai. During World War II in 1942, there

A quaint Mazgaon lane close to Dockyard Road station — is home to 41-year-old, Mumbai institution Wibs, the bread most city sandwich sellers swear by. Spearheading Wibs (short for Western India Baker’s Association) is the Irani trio — Khodadad, Hoshang and Shehryar.  Sliced bread was called ‘services bread’ back then because it was popular with the