BRAND STORIES

Sometimes demonstrating words are enough to change the wheel of fortune of a brand and as quoted by Great Isaiah Mustafa, “Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.” The Shulton Company, an original producer of Old Spice, was founded in 1934 by William Lightfoot […]

Coca- Cola is likely to pick up a significant stake in Café Coffee Day (CCD) as a chance to hedges risks that come with its carbonated drinks business. It is also a good time for Coca- Cola to take this step as the Café’s space is blooming recently. With a footprint of 1,750 cafes, CCD

EPIC TV is an Indian television channel that focuses on Indian history, folklore and epic genre. EPIC Channel has announced a content partnership with SonyLIV, which is a video on demand (vod) platform. This collaboration will allow the SonyLIV users to access 24X7, as well as the live-stream of the Channels, feed, anytime. Reasons behind

Ikea the world’s largest furniture retailer, is the quintessential global cult brand. In the year 2016, more than 771 million shoppers flocked to the Scandinavian retailers’ 368 huge stores, in 51 countries. The same year Ikea generated revenues of more than $37 billion. That’s an average of about $100 million per store annually, more than

During the 1950s Ruth Handler, one of the owners of the Mattel Toy Company, noticed her daughter putting dresses on her paper dolls and got the idea for making a three-dimensional fashion doll that girls could dress and undress. Mattel introduced their new doll named Barbie at the 1959 American Toy Fair in New York City. The

The malted milk drink “Horlicks” came a really long way in these past 140 years. Horlicks began its journey in the UK by two brothers William and James Horlick. In very few years of its launch, it became a part of many household’s daily routines.    Horlicks became a savior for many people in different

Ritz Carlton was founded in the year 1983. The hotel provides luxury, elegance, and glamour and belongs to the Hospitality and Tourism industry. The luxury chain is a subsidiary of its parent company Marriott International. Ritz Carlton is known for its customer centricity. If we have given our customized preference for anything, be it bed or

Founded in 2012, Germany’s Berlin-based Foodpanda is a global food delivery company present across 190 cities in 12 countries including Singapore, Thailand, Malaysia, HongKong, Taiwan among others. Its India business was acquired by Ola in December last year for $200 million. Foodpanda has been in the news for a long time for its extraneous relation

Fevicol, one of the most iconic brand in India is owned by Pidillite industries since 1959. Today, Fevicol is not only marketed in India but also in 54 countries across the globe. And it has been a market leader of the adhesive market from a decade. Initially, it only catered to carpenters as Fevicol was