AUTOMOBILE

M&M is studying the possibility of developing an electric sports car like Tesla, with the Indian buyer in mind. If the sports car idea passes the feasibility test, then Mahindra will aim to sell it upwards of Rs 25 lakh. Mahindra Electric has also been trying to project its image as an electric vehicle maker. […]

India could soon see driver less cars on its roads as proposed amendments to the motor vehicles law will empower the government to permit the testing of such vehicles, an area in which companies such as Google, Tesla, and Uber are heavily engaged. The government will allow testing of these vehicles on a case-by-case basis

Hyundai Motor India Ltd., an automobile manufacturer, has launched a Digital Campaign, ‘Comebackpedia’, an encyclopedia of comebacks to promote New 2017 Grand i10. They tied up with 7 of the popular humor artists for the campaign, who were seen inviting the audience to create a MEME using their hilarious expressions by adding an interesting reaction to

Ambassador – The heritage of Hindustan motors is no more the iconic brand for Hindustan Motors. The brand has been passed on to the PSA group in a deal worth Rs 80 crore which includes trademarks as well. Ambassador will start its journey again to take over the Indian roads, once it gets remodeled to

We Indian’s don’t need an occasion to go out and celebrate. Most of the time, we are eagerly waiting for a call to get up and just go. Maruti Suzuki identified this very ‘moving nature’ of Indians and integrated it with its latest campaign ‘Alto, Made for India. Let’s Go India’. Under this, the brand

Tata Motors recently launched its flagship offering, Hexa in the utility vehicle (UV) market. With the industry expected to grow at 8.6 per cent this year and Tata Motors poised at no.4 in the industry at the start of 2017. Experiential marketing has played an active role in the overall marketing efforts for HEXA. Even

Hero Moto Corp has forayed into the Argentinian market with the global launch of its 125 CC bike ‘New Glamour’ as part of its aggressive global expansion plans. Argentina is the 35th global market for Hero Mot Corp. Argentina is an important market for Hero as it will allow Hero to access the Paraguay and

Artificial Intelligence and facial recognition will allow vehicles to let you in (if it’s your car), and adjust the seating, lighting, music or other elements of the environment for you, automatically. In a demonstration, the Toyota vehicle started a conversation and suggested potential destinations for the driver. Its camera detected that the driver was in

German automaker BMW will start recalling 1,93,611 cars from August 2017 in China over a defect in their airbags. The cars are being recalled because when the driver and front passenger airbags of the affected vehicles inflate, the gas generators inside the inflating airbags may damage and cause flying debris, posing safety risks to the passengers.

Maruti Suzuki is tying up with Ola cabs to train 40,000 drivers over the next three years. The company will provide a 30-day training course. Apart from driving lessons, important additional skills like consequences of accidents and car maintenance etc will also be undertaken. This can also address the shortage of fleet drivers. Maruti which runs 370 driving