AUTOMOBILE

Mahindra & Mahindra’s North American Technical Centre is working on a new-generation Scorpio that is expected to hit the roads in 2020. This time around, the goal is to take it global. Mahindra has long been talking about entering the US market with a Scorpio-based small pickup truck. It aims to drive into the developed […]

Fiat Chrysler Automobiles (FCA) to launch its Mopar brand in India. Mopar is best known as a supplier of performance parts for American carmakers like Chrysler & Dodge (now part of FCA) since the 1960s. It also functions as FCA’s aftersales service and customer care division across the globe & as a provider of genuine

The Indian land is turning out to be a success story for Italian super sports carmaker Lamborghini. The super-luxury sports car segment in India is estimated to have accounted for the sale of nearly 70 cars last year of which Lamborghini has 40% share. One fifth of its sales were from smaller towns and cities.

Ola is preparing for a large-scale rollout of electric vehicles by 2018. It will pilot a few thousand electric vehicles including two-wheelers, rickshaws and cars, by rolling out the service in Telangana and Nagpur city. It will also invest in setting up charging stations in those pilot cities. Charging stations would include a battery swapping facility

OK Play India, the plastic auto components maker, launched 8e-vehicles. The launch includes passenger & commercial vehicles under brandE-Raaja priced between Rs 1.25-1.5 lakh.  The company also showcased 6 e-two wheelers, scheduled for launch in the market post government approval. The E-Raaja vehicles are 100% indigenously designed and developed. The products launched by OK Play India

TAMO, the Tata Motors incubator is set to launch a sports car.  Next in line from the Tata Motors’ sub-brand are an electric car and a vehicle meant for shared mobility providers, the Olas and Ubers of the world.  The sports car and other vehicles in the TAMO pipeline are meant to showcase the technological

Toyota’s luxury brand Lexus has entered India with the launch of three models, with an aim to tap the growing number of luxury customers, especially those Toyota customers who are looking to upgrade. The company’s future strategy is to tap the growing Indian luxury customers as the high net worth individuals are growing here, getting

Honda Motor Co. has its eyes set on the middleweight motorcycle segment to develop a motorcycle, which can compete with Royal Enfield& have formed a team of engineers from Japan and Thailand for the same. Mahindra’s Mojo & Bajaj’s recent Dominar triedto dethrone Royal Enfield’s status in the 300-500cc segment, but haven’t been very successful.  Honda’s decision to

Aston Martin has launched an all-new, limited edition hardcore performance AMR sub-brand with the launch of Rapide AMR and Vantage AMR Pro. AMR stands for Aston Martin Racing, which was established in 2004 to handle car racing for the British supercar marque. Its virtually similar to Germany’s top premium nameplates like Audi (RS), BMW (M)

Maruti Suzuki has rolled out a 360-degree marketing campaign, ‘Made of Speed’, for the recently launched Baleno RS -a more powerful and sportier variant to the Baleno Premium Hatchback. The video showcases a Red Baleno RS performing action sequences along with dramatic sound with the car making sharp turns. It highlights both its speed and precise