AUTOMOBILE

The American motorcycle manufacturer Harley-Davidson inaugurated its first concept store in India- Warrior Harley-Davidson Kolhapur. With an idea of the small store, the store accommodates all Harley-Davidson Customer Experience concepts in small forms. This unique concept store format is a platform for the brand to reach out to existing customer base in Tier III cities that do not have a retail […]

South Korean car manufacturer Kia Motors which is all set to debut in Indian market with a mid size SUV plans to take on the likes of Hyundai Creta in the second half of 2019. Kia Motors will produce at least three models initially after starting operation in 2019. The first model would be a mid-SUV to take on the likes

South Korean auto firm Kia Motors Co. which is expected to launch its India operations in the second half of 2019 will hold road shows in August & September to identify prospective dealer partners. Dealers attending each event in the roadshow will get to learn about Kia’s business strategy & the company’s plans for establishing

Japanese auto major Yamaha Motor India has launched its first Scooter Boutique in India, aimed at providing one stop solutions for customers. The scooter boutique will host exciting experiences of buying & servicing which will help in drawing its true value when offered to the evolving customer base for scooters in India. The boutique is aimed at creating a world

Mahindra & Mahindra is now in ownership of Jawa & BSA motorcycles, which means the Yezdi is back! Mahindra would make these motorcycles available in India within a year or two. The launch of the website ‘Yezdis of India’ was recently announced by Anand Mahindra adding another positive sign. The exact launch date is not yet

Mahindra & Mahindra plans to enter the cab hailing business with ride sharing apps against competitors like Uber & Ola. The company is betting on the expected rise of electric vehicles in India in the coming years & prefers them over the oil-run cars as taxis. M&M had supplied over 40,000 cars to Ola in

Isobar, the digital agency from Dentsu Aegis Network & Maruti Suzuki  rolled out India’s first Integrated Chatbot. They have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow the brand to entertain users’ first level queries, thereby educating them about ‘A whole new world of Dzire’ and redirecting them to the main website

Bajaj & Austrian motorcycle manufacturer KTM are celebrating ten years of working together & have decided to take the Husqvarna Motorcycles brand global, & start the production in India. Husqvarna are better known for producing world championship winning motocross & enduro bikes Husqvarna Motorcycles was purchased by BMW Motorrad in July 2007, but in January

Maruti Suzuki aims to revamp its sales and service experience to become more dynamic. To keep up with the younger consumer which is tech savvy, the company will be using the digital medium to offer information easily. It to make 150 standalone showrooms operational for its pre-owned car chain True Value, 60-70 dedicated service outlets for its

India has become a marketplace for many international players. Unlike other companies, SAIC, a Chinese automobile giant will be launching MG (Morris Garages) brand in India. MG will setup fully-owned manufacturing plant in India which will commence its operation in 2019 and will deliver environment-friendly mobility solutions. Under the Make in India and Skill India