AUTOMOBILE

The government has placed a strong emphasis on a cleaner and greener mobility solution to address the rising pollution and fuel Import Bill. The Toyota-Suzuki Alliance is readying a host of electric and hybrid vehicles. Four electrified models are likely to be ready by 2020-2021 shared by two Japanese automakers. An electric version of the

Cab hailing firm Ola is in talks to buy transportation app Ridlr, as the company wants to expand its range of IT services and also work on their navigation Technology. The app helps to provide data on bus and train routes thus helping users to book tickets for public transportation services. With this move, Ola

India’s first car rental company is throwing lights to focus on its consumer experience. Reach of 3000 cars across the country and turnover 121.2 crore makes them India’s biggest self-drive car rental start-up. But things are not in favor because of poor service and complaints about delayed payments. Consumers are flaunting with negative feedbacks on

Royal Enfield, which is an Indian motorcycle manufacturing company, originally a British motorcycle company which is well known among Indians in its segment of classical bikes. After dominating the Indian market in its segment, Royal Enfield is looking to give competition to the big boys of the market like Harley Davison, Triumph and Ducati in

Due to rise in unique customer demands at various points TVS have expanded their extensive product range and also to give tough competition to their rivals i.e. Bajaj auto and Hero Moto Corp. they have redesigned their marketing division. The Chennai based motor company decided to split their marketing division. One division would focus on

Yamaha motor is a Japanese manufacturer of motorcycle, marine products such as boats and outboard motors, and other motorized products. In India, it is mainly selling two-wheelers with well-segregated product line but the main focus was middle-class society and now it is shifting its focus to the premium bike segment to target the other segments

Lamborghini the Volkswagen owned Italian brand and manufacturer of luxury supercars is trying to access new market with its own SUV called as URUS which links to the brands bovine branding. Urus will be delivered next year with as price tag of $202,903, excluding taxes. It is expected that the SUV growth will increase by

Volkswagen the German automobile company will make its three mass-market brands more distinct to reduce overlaps and defuse tensions within the car making group. Volkswagen has set out a new focus for its mass-market VW, Skoda and Seat brands based on 14 customer groups in its core European market. The key challenge is (to achieve) a perfect market