Key takeaways: Ikea focuses on customer–centric content marketing to understand its audience better. They also focus on drawing their audience’s attention by using different approaches like Freebies and Guerrilla marketing. Ikea came up with unique ideas like AugmentedReality, Virtual Reality, hotplate, and marketing their catalogue like a digital book. Ikea always tries to stay relevant […]
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Key Takeaways: Email Marketing is one of the most cost-effective digital marketing methods with a high return on investment. Email connects your marketing channels for a consistent and fluid buyer’s journey. One can tailor and customize experiences for leads, new customers, and repeat consumers, improving engagement and brand recognition. Email is a great way to
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Keypoints: Advertisement is an art of promoting the services. Good or bad advertisement is a part of PR. Advertisements are made in order to connect with the audience and to expand their reach. Since the ad agency tries to be creative in order to grasp attention, this is the only reason there could be some
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JioMart is a joint venture between Reliance Retail and Jio Platforms that provides online grocery distribution in India. JioMart picks up groceries and other necessities from local supermarkets and delivers them to you. History of JioMart: In early 2019, JioMart launched a point-of-sale (PoS) system installation process as well as a website for placing orders
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Short Synopsis: Logos are the first view of the organisation to the customer. They are a make or break asset for organisations. Various aspects like fonts, colours, shapes, lines, symbols, etc affect the way a customer perceives an organisation. An organisation in its beginning stages has to look after a lot of functions. Their major
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History of Kellogg’s: Kellogg’s, the world’s biggest cereal maker, first entered the Indian market in 1994. Having Ready-to-Eat food was not a cultural phenomenon in India in the 1990s. Native Americans were used to heating their milk and drinking it spicy and sweetened. Persuading Indian consumers to drink cold milk instead of hot milk while
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Advertisements and Memes have become the part and parcel of this world of communication and the internet. While we certainly claim that this Internet buzz is nothing more than a short-lived commotion, however, the occurrence between the ads and the memes itself is indicative of rising online trends that take place. Memes are so prolific
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Brand Image: A brand is considered to be both literal and intangible in context to the product that a brand is selling which always brings up the plethora of images in the minds of customers and the target audience. Brand image is formed by the perceptions of the consumer regarding the product that they are
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Eco-friendly initiatives always bring novelty in the business world. A few years ago, Go Green was an idea which was promoted by well known companies only. However, today, engaging in sustainable practices is increasingly becoming standard and the new buzz. Sustainable packaging refers to adopting packaging in ways that reduce environmental footprint, is recyclable and
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1. Crocs and Justin Bieber Justin Bieber posted on October 7, 2020, confirming its collaboration with Crocs. Following that post, Crocs share price rose by more than 11 percent. Crocs aren’t sorted of cool footwear so Crocs leverages to partner with Justin Bieber which makes these Crocs look cool and help in total sales of
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