ADVERTISING

Delhi-NCR could soon remove Mumbai from the top slot it has enjoyed for decades in the advertising business. This shift tells us the story of the rapid rise of a region and stagnation of the leader. About a decade ago, Mumbai generated Rs 3634 crore in advertising revenues across print, television and radio, which was […]

The six-week campaign of Fastrack, the youth brand of watches and accessories firm Titan Co. Ltd, is focusing on fitness conscious young consumers aged between 17 and 28 years. Priced at Rs.1995, Reflex tracks activity (steps taken), sleep data calories and also shows notifications for phone calls and text messages. Ayushman Chiranewala, head of marketing

Most of us are aware that one can trademark a slogan, a logo, and a name, but did you know that it is also possible to trademark a sound? The National Stock Exchange’s theme song is registered as a sound mark in India. For some brands, an audio logo is just as important as a

Facebook has announced the launch of ‘Collection’, a new shopping ad format that will help marketers showcase their products in a more visually striking way. Collection boosts the possibilities of discovery and purchase by featuring an innovative piece of video or image above any relevant product image. Facebook’s latest launch Collection, allows the user to

Indian Railways to start mega auctions for the branding and advertising rights of over 1,000 of its trains which includes Rajdhani, Shatabdi, Jan Shatabdi, Garib Rath, superfast, express, suburban and even freight trains to monetise its existing assets. Advertising through railways is much cheaper than outdoor advertising & and the brand reach is much more than other mediums

Panasonic has launched a digital campaign #NazariyaBadlo on the occasion of National Girl Child Day as a tribute to Indian women. National Girl Child Day is celebrated to increase awareness on all the inequalities faced by the girl child in the society. The film showcases how women are brought up in the Indian society right

AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’. While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project. The film targets new and aspiration flyers across all

Advertisers are always of interest to pitch their ads to the targeted audience and of worry about consumers switching channels, closing a browser or choosing the YouTube skip button. But a new way of advertising has taken the front seat to target the audience i.e. In-cinema advertising which has become a more reliable channel for

Facebook’s Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue. The new ad product will show full-screen ads intermittently as users’ swipe through photos and videos on Instagram stories. The social media company will become a more important player in maintaining Facebook’s

The 34-year-old will appear in the brand’s Pro-V’s new shampoo formulas marketing campaign which includes television, digital advertising, public relations and social media. Pantene said Priyanka Chopra will appear in a TV spot along with other brand ambassadors of the brand. The spot will debut on 26 December in the US. Chopra is the first