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Cafe Coffee Day which was started by V.G. Siddhartha is now India’s largest coffee chain present in 209 cities with 1500 outlets.
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The coffee revolution began in 1996 with its first store in Bengaluru.
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G. Siddhartha, Chairman and MD of CCD belonged to a family who was into coffee growing business since 1870s.
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Initially it started as an Internet cafe serving coffee because internet was at its infancy during those days.
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Siddhartha faced a lot of challenges due to external forces which led poor internet experience to its customers.
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He changed the concept of integrated internet cafe and focussed only on coffee business.
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CCD believes, “A lot can happen over a cup of Coffee”.
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The positioning of CCD has been perfectly matched to the youth as they would think of a place to talk it all out.
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For Corporate, deals happen over a cup of coffee with an ambient atmosphere.
CCD has entered international market and wishes to explore global opportunities in the near future.
