Burger King endorses ‘Whopper’ via its maiden ad campaign for India

[ot-video type=”youtube” url=”https://youtu.be/T6N1WD-OpLo”]

• Burger king launched its first ad campaign to promote its signature product, the “Whopper”.

• This ad is created to strengthen brand awareness among the India’s millennial generation on various platforms.

• This ad corrects the word mispronounced in India, which is “Whopper”.

• Whopper being bigger in size than a normal burger is a value for money product.

• This high quality, super-sized Whopper is much appreciated because of its size.

• Brand philosophy of YOUR WAY and encouraging people to be their true self is the theme of this campaign.

• The idea is to call it whatever you please but not a burger.

Source: http://bit.ly/2r8xWfK

 

 

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