Rise of the GIG Economy

Key Takeaways: The Gig Economy typically makes use of digital platforms to connect freelancers with clients or businesses for short-term contracts. It is fueled by startups such as Uber, Ola, and Swiggy by hiring independent employees for part-time work. During covid 19, the gig economy grew significantly as gig workers provided goods to homebound clients […]

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Starbucks plans to discontinue their legendary disposable cups.

Key takeaways: The end of an era is here as Starbucks plans to discontinue their legendary disposable cups. Starbucks has been using disposable cups for as far as we can remember. Starbucks is planning to phase out the use of disposable cups by 2025. Last year Starbucks launched the ‘Borrow A Cup’ initiative in the

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Regional Marketing

Key Takeaways: Regional marketing is the technique of using various marketing mixes to fit specific tastes and competitive situations in various geographical locations. Most people associate local marketing with conventional forms of advertising, such as television and radio ads. However, there are several online regional marketing advertising options. Multi-location companies and franchisees must also prioritise

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If your day is incomplete without your favorite cup of chai, this fascinating story is for you.

Key takeaways In 2012 there were more than 1800 coffee cafes in India, even though chai was by far the more popular choice of beverage. Two IIT graduates who are tea lovers launched their tea brand “Chaayos”, after viewing the opportunity for the tea business in India. Different varieties of tea were incorporated by Chaayos

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The Emergence of Green Marketing and its impact on the business world and consumers

Key Takeaway: To know about green marketing and its benefits in the business world. To know about green marketing strategies followed by companies and their contribution to environmentally friendly To know the impact of green marketing on consumers and businesses around the world. Green Marketing is one of the latest additions to the various forms

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Inbound marketing: an entire marketing methodology

Key Takeaways: Inbound marketing may help your business acquire greater visibility—but only if you genuinely embrace content marketing by establishing trust with your target audience and establishing yourself as an authority through high-quality, relevant material. Inbound marketing is a good strategy for software firms because it focuses on giving value to your target audience. This strategy

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