Key takeaways: The end of an era is here as Starbucks plans to discontinue their legendary disposable cups. Starbucks has been using disposable cups for as far as we can remember. Starbucks is planning to phase out the use of disposable cups by 2025. Last year Starbucks launched the ‘Borrow A Cup’ initiative in the […]
Starbucks plans to discontinue their legendary disposable cups. Read More »
Key Takeaways: It is surprising that more than half of Domino’s Pizza sales in Q4 of 2020 came from the Domino’s app, with only a quarter of it from Zomato and Swiggy. Domino’s in India has a market share of more than 70 percent. Domino’s is continuously opening new locations since additional stores let the
Domino’s is a Pizza company, a tech company, or a delivery company? Read More »
Key Takeaways: Reverse Marketing is such a traditional type of concept which is practised by a lot of brands who believes in their product Companies make questions on their customer mind, like in the given example of CASTROL how company use negative psychology to create doubt in the target customer mind Through this Marketing Technique,
Reverse Marketing: It’s easy if you do it Smart Read More »
Key Takeaways: Regional marketing is the technique of using various marketing mixes to fit specific tastes and competitive situations in various geographical locations. Most people associate local marketing with conventional forms of advertising, such as television and radio ads. However, there are several online regional marketing advertising options. Multi-location companies and franchisees must also prioritise
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Key Takeaways: The world of tech Start-up. Before marketing, what should a tech Start-up do? What is Digital Marketing, and how to get started? Email Marketing. A Tech Start-up is a business that focuses on bringing new technology or repurposing existing technology products or services to market with the goal of finding a consistent and sustainable
Marketing strategies for Tech Start-up Read More »
Key Takeaways: They implement this technique to attract people in huge numbers and influence and let them develop an interest in the product or service in Stealth marketing. One of the primary purposes of this marketing technique is not to generate immediate sales but to create interest and excitement among the target customers. When the
Stealth Marketing: It’s Not as Difficult as You Think Read More »
Key takeaways In 2012 there were more than 1800 coffee cafes in India, even though chai was by far the more popular choice of beverage. Two IIT graduates who are tea lovers launched their tea brand “Chaayos”, after viewing the opportunity for the tea business in India. Different varieties of tea were incorporated by Chaayos
Key Takeaway: To know about green marketing and its benefits in the business world. To know about green marketing strategies followed by companies and their contribution to environmentally friendly To know the impact of green marketing on consumers and businesses around the world. Green Marketing is one of the latest additions to the various forms
The Emergence of Green Marketing and its impact on the business world and consumers Read More »
Key Takeaways: Inbound marketing may help your business acquire greater visibility—but only if you genuinely embrace content marketing by establishing trust with your target audience and establishing yourself as an authority through high-quality, relevant material. Inbound marketing is a good strategy for software firms because it focuses on giving value to your target audience. This strategy
Inbound marketing: an entire marketing methodology Read More »
Key Takeaways: Big data has a lot of diverse information that comes with never-ending volumes and high velocity. Big data can be easily collected from surveys, comments on social media, websites questionaries, and check-ins. Big data is collected in computers and is processed in specifically designed analytics software. Every business can use big data to
BIG DATA transforming the digital world? Read More »
