Sustainable Marketing

Key Takeaways: Only 100 companies are responsible for 71% of global greenhouse gas emissions. That is the power of long-term marketing. If each of these 100 companies used sustainable marketing, global emissions would be drastically reduced. Three pillars constitute sustainable marketing: the economy, society, and the environment. Brands are changing their emphasis from generating revenue

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Customer Experience- The Ultimate Differentiator for Brand Marketing

Key Takeaways : Understanding the concept of Customer Experience The ways through which customer experiences can be enhanced Examples of the approach defined for enhancing customer experience. What is the definition of marketing? Every marketing technique which has been put forward by Marketing gurus involves an end goal which is sales. The company measures the

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Innovation in digitalisation

Advertisement can make or break a brand

Key takeaways: In the current day, digitalization is impacting the world quickly. The new universe of innovation has empowered individuals to associate past the limits of countries, giving expanded space to them to raise their voices, make mindfulness and represent one another. Individuals appreciate ‘brands’ that are more trustworthy Workers and clients battle for brands

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Rise of the GIG Economy

Key Takeaways: The Gig Economy typically makes use of digital platforms to connect freelancers with clients or businesses for short-term contracts. It is fueled by startups such as Uber, Ola, and Swiggy by hiring independent employees for part-time work. During covid 19, the gig economy grew significantly as gig workers provided goods to homebound clients

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Starbucks plans to discontinue their legendary disposable cups.

Key takeaways: The end of an era is here as Starbucks plans to discontinue their legendary disposable cups. Starbucks has been using disposable cups for as far as we can remember. Starbucks is planning to phase out the use of disposable cups by 2025. Last year Starbucks launched the ‘Borrow A Cup’ initiative in the

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