Key takeaways: The revolutionary journey of evolution of the ITC brand has been possible through tremendous marketing strategies and an understanding of customer perceived value. The brand has strategically implemented fast forward and backward integration to expand its business portfolio and use this to leverage its position in the industry. ITC is gaining a strong […]

Key takeaways: Cosmetic business is growing immensely all around the world. 5.3% is the current growth rate of the industry. Huda beauty is the leading brand in the cosmetic industry, the article emphasizes the marketing concepts used by Huda beauty for making a place in this industry where there is already a presence of market

Taj Mahal Palace: Marketing Strategies Key takeaways To know about the Marketing strategies used by The Taj Mahal Palace. To know about the insights used by The Taj Mahal Palace. To understand how they read their customer’s minds thereby providing and fulfilling their needs. Understanding the seven Ps of Marketing concerning Taj and its in-depth

Key Takeaways : Understanding the concept of Customer Experience The ways through which customer experiences can be enhanced Examples of the approach defined for enhancing customer experience. What is the definition of marketing? Every marketing technique which has been put forward by Marketing gurus involves an end goal which is sales. The company measures the