­­­Mascot Marketing: Role of mascots in brand recognition

28 Comments / BRANDING AND ADVERTISING

Key takeaways: Understanding the concept of mascot and mascot marketing Identifying the impact created by brand mascots in the process of brand development Emphasizing the importance of incorporating personalized features into brand identity elements Learning the detailed process of developing different types of brand mascots Articulating a company’s vision into the mascot design for non-verbal […]

­­­Mascot Marketing: Role of mascots in brand recognition Read More »

Visual Image Personality (VIP): A Game-Changing Strategy for Effective Branding

26 Comments / Uncategorized

Key Takeaways: Clear understanding of visual image personality and its role in branding. Exploration of key components: logos, colors, typography, and imagery. Insights into VIP’s impact on brand recognition, emotional connections, and messaging. Practical steps for implementing VIP effectively in advertising campaigns. Real-world examples showcasing successful VIP strategies. Introduction: In today’s highly competitive marketplace, businesses

Visual Image Personality (VIP): A Game-Changing Strategy for Effective Branding Read More »

The Metaverse: Revolutionizing Branding and Marketing

31 Comments / TECHNOLOGY

Key Takeaways: The metaverse offers a virtual realm where brands can create immersive and interactive experiences to engage customers on a deeper level through memorable virtual experiences Brands across various industries, including fashion, gaming, sports, and entertainment, are leveraging the metaverse in marketing to drive brand awareness, enhance customer engagement, and create unique experiences The

The Metaverse: Revolutionizing Branding and Marketing Read More »

Gamified marketing: A New Era of the virtual world to spice up the marketing

6 Comments / ADVERTISING, TECHNOLOGY

Key takeaways: As the marketing world is evolving constantly one of the aspects of Marketing in gamification which gives you proper customer engagement. Everyone like games and there is a huge market for gaming all over the world Traditional marketing which includes mass marketing will have a lesser impact on customers than the personalized gamified

Gamified marketing: A New Era of the virtual world to spice up the marketing Read More »

ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years

6 Comments / Uncategorized

Key takeaways: The revolutionary journey of evolution of the ITC brand has been possible through tremendous marketing strategies and an understanding of customer perceived value. The brand has strategically implemented fast forward and backward integration to expand its business portfolio and use this to leverage its position in the industry. ITC is gaining a strong

ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years Read More »

Find your Gulabo campaign

4 Comments / CONCEPTS

Key takeaways: The campaign is more focused on customer engagement rather than just selling your product to a customer, Fabindia used a multi-channel marketing strategy that resonated with its audience. This campaign is a great example of how a brand can use a multi-channel marketing strategy to create a buzz around their product and engage

Find your Gulabo campaign Read More »