Brands should “treasure” the genuine talent within their organizations because most creative work is “terrible”, according to a senior executive at Unilever. Dan Izbicki, Creative Excellence Director at the FMCG giant, warned against slipping standards in marketing during a discussion at the Effectiveness Week conference yesterday (2 November). He suggested that the explosion of digital […]
Most advertising is terrible, says Unilever Read More »
Chinese technology giant LeEco is trying to replicate its India strategy of price disruption to gain a foothold in the US market. It will sell smartphones and smart TVs with content, smart bikes, and VR (virtual reality) sets. It’s a market where Apple, Samsung, and Amazon have a strong hold. For the entry in India,
LeEco replicates India strategy for its US entry Read More »
OnePlus,the Chinese smartphone company is launching a new line of lifestyle products inspired by its fans awesomeness. Dubbed as ‘OnePlus Gear’, the range includes travel backpacks, travel meassenger bags, and T-shirts. The items will be available to buy around the world through the OnePlus store, although the rollout will skip over India. In October, OnePlus
OnePlus announces OnePlus Gear, a bags and clothing range Read More »
Amul has been adjudged as India’s most attractive food and beverage (F&B) brand out of a total of 156 brands listed in the Super category. According to “Attractiveness: India’s Most Attractive Brand Report 2016”, Amul climbed 31 places over last year and rose to become India’s 32nd most attractive brand this year. It has
Amul India’s Most Attractive Food and Beverage Brand: TRA Research Read More »
Parle has made an impressive entry in the Indian luxury chocolate segment with the launch of Friberg. Friberg is a super-premium chocolate brand imported from Belgium and Switzerland. Parle has also launched unique Belgian wafer thins which are a first of its kind for the Indian Market. The wafer thin format is made of rice
Parle forays into the premium chocolate market with ‘Friberg’ Read More »
Social media giant Facebook has decided to renovate its camera features to make their young users stay on the platform. Coming up with the idea of copying the features from snapchat like vanishing of picture after 24 hours, selfie effects and a few other things snapchat is known for. As of now, the app camera
Facebook goes the Snapchat way Read More »
Besides Nano, Tata Motors rolled out Manza and Vista. After the initial pull, demand for both the brands nose-dived just like Nano. After years of sustained poor performance, the company was forced to pull the plug on these 2 models, although Nano’s production still continues. Last year, Tata Motors tried to shed the ‘cheap car’
How Tata Nano Drove Itself Into Speed Breakers Read More »
This Festive season companies have come up with high level of offers and promotions as compared to previous years. Consumer Goods industry is focussing on volume as growth is tapering off. Godrej believes heavy promotions and innovation has helped them achieve volume growth which will not affect their margin. Over and above large retailers like
Companies Lure Customers with Offers to Ramp up Volume Read More »
The Kolkata-based Emami group, which has a business interest in fast-moving consumer goods, retail, and pharmacy, is now looking at the start-up space to make investments. Promoted by entrepreneurs R S Agarwal and R S Goenka, the group has already received applications from domestic and foreign start-ups, seeking funds to launch or expand operations. The new venture
Emami eyes investing in start-ups Read More »
Instagram is finally unveiling a new feature that will let users shop products directly from their favorite squares. The photo app partnered with 20 brands including Kate Spade, JackThreads and Warby Parker to test the shopping feature over the next few weeks. The shoppable posts will have a ‘tap to view’icon on the bottom left
Instagram launches new shopping feature Read More »
