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Indian men have gone crazy for their skin and this is the reason for the boom in the skincare market
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Metro sexuality has allowed men to be conscious about their skin and looks.
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A variety of grooming products are available for men as well, of which hair colour, skin lightening and oil control products are majorly sold.
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Beauty and cosmetic market will rise to $20 billion from $6.5 billion as people aspire to look good.
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The notion of looking more western has made them wish for fairer look.
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Celebrities attract audiences to buy such products.
These products also boost confidence in Indian men and are a lucrative market for FMCG companies.
