Are brands taking packaging seriously?

• Packaging also called “the silent salesman” is now considered to be an important marketing tool.

• Unilever and Coca-cola will be investing more on recycled plastic which will be used for packaging.

• According to Nielsen analysis, packaging impact is underestimated.

• Packaging lives with customers throughout the product life unlike other marketing channels.

• 3D printing has also helped in innovating packaging methods.

• Desirable packaging helps to build better customer relationships.

• It is very important to get the look of packaging right as it will be shared through social media.

Date : 02/02/2017

Source:  http://bit.ly/2kLyeXI