Amazon is focusing on a number of India-first and India-focused features which are being launched to get more sellers to advertise on the marketplace.
The company is seeing good growth in the number of Indian sellers advertising on Amazon.
Colleen Aubrey, Global Vice-President, says that Amazon is enabling prepayment in India first, where sellers can set aside funds upfront for advertising. Prepayment was developed because collecting payments later is sometimes challenging in India.
Amazon is also experimenting to enable brands that don’t sell directly on it to still advertise, as part of their brand building.
The brand would be present on the platform through third-party sellers. Under this project, Amazon has run a campaign with Samsung. The product is ready for a global rollout.
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