Perfetti Van Melle owned Alpenliebe Gold, the childhood craving candy of every child, has launched a new communication campaign – CHOTI CHOTI KHUSHIYON KE LIYE.
The new campaign is aimed towards celebrating the little joyful moments inside the families which helps deepen bonds among the family members.
Alpenliebe has been built as a family brand and encourages consumers to celebrate these small joys of life with the candy they love.
Alpenliebe’s new ad depicts the joyful moment, which two brothers celebrate with their grandpa, when they unknowingly abstained from their father’s scolding because of a monkey.
