All you need to know about Mattel Toys' aggressive retail strategy for the Indian market -

With a vision to lead the toy industry in India,Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive retail strategy.
In order to strengthen its retail presence and deepen market penetration, effectively targeting millennial parents, Mattel has formed strategic alliances with leading e-commerce platforms – Amazon and Flipkart, to exclusive stores for its iconic brands Barbie, Hot Wheels and Fisher Price.
Mattel’s strategy is to enhance accessibility of its products and provide greater value for money to consumers.
With this move combined with traditional trade, Mattel expects to expand their market reach by over 20% within Metro, Tier I and Tier II towns. Mumbai, Delhi and Bengaluru are top markets for Mattel, followed by Hyderabad, Chennai and Kolkata.
With increasing spending power and convenience of e-commerce has fuelled the decision to create exclusive stores on leading platforms for Mattel.
Mattel Toys has focused its efforts around the core philosophy of ‘Play with purpose’ – where each toy developed by the global leader has an intrinsic benefit linked to it.
The vision for Mattel toys will continue to evolve and grow as a brand that is a trusted partner for a parent and an integral aspect of every childhood.

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All you need to know about Mattel Toys’ aggressive retail strategy for the Indian market