Coca-cola is planning to expand its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India.
The company is focusing on ‘fruit circular economy’ which basically includes helping farmers in more production, sourcing it from them and making the product in India itself.
For the purpose, the company has tied up with Jain irrigation for sourcing mango pulp and orange pulp.
It is also developing fruit beverages based on regional fruits. The company is also planning to launch vegetable-based beverage like carrot juice.
The company will launch the local fruit beverages-including the mango beverage under the Minute Maid brand. Similarly, it will also expand its portfolio of fruit-flavored sparkling drinks like Fanta.
The company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.
The company will soon launch value-added dairy products.
Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.
This is very attention-grabbing, Youre an excessively skilled blogger. I have joined your feed and look forward to in the hunt for more of your excellent post. Additionally, Ive shared your site in my social networks!
Your website came up in my search and I am impressed by what you have published on this topic. I am currently expanding my inquiry and thus cannot contribute further, nevertheless, I have bookmarked your website and will be returning to keep up with any upcoming updates. Just love it and gives thanks for tolerating my comment.
This is very attention-grabbing, Youre an excessively skilled blogger. I have joined your feed and look forward to in the hunt for more of your excellent post. Additionally, Ive shared your site in my social networks!
Thank you very much for your interesting text. I have been looking for such message for a really long time. Thank you.
Your website came up in my search and I am impressed by what you have published on this topic. I am currently expanding my inquiry and thus cannot contribute further, nevertheless, I have bookmarked your website and will be returning to keep up with any upcoming updates. Just love it and gives thanks for tolerating my comment.