Amazon prime membership in India has grown to 5 times since the beginning of this year. Prime was offer for Rs. 499 initially and was then increasing to the original level of Rs. 999 in the matter of days.
More Prime members have joined in India than in any other country in the first year, making India the fastest growing market.
Early delivery of the product, TV serials and movies, discounts and deals are the benefits of Amazon Prime.
Amazon is collaborating and working on creating original content with music labels.
40% of the total orders on Amazon are from Prime customers.
The Great Indian Festival Sale witnessed one out of three orders from Amazon Prime.
Amazon is not vying for No.1 but being a customer oriented organization they want to keep innovating for customers.They believe market place, Amazon website service and Prime are the 3 elements that make customer love business.
