To get more women shoppers onto Flipkart, the home-grown e-tailer is using targeting techniques to bring cross-category offers to them.
E-commerce major Flipkart is on a major drive to add new female customers during the festive season sale. Currently, the e-tailer -much like its peers -sees 65% of sales coming from male consumers, while the rest is from women.
To get more women shoppers onto Flipkart, the home-grown e-tailer is using targeting techniques to bring cross-category offers to them. Flipkart has signed on brands in fashion, home and books.
The company’s effort to get more female consumers would be a challenging task because India has had more male internet users than female, but multiple studies predict this ratio is likely to change.
The company has lined up brands across categories to attract these new set of users like Forever 21, Aeropostle, JLo, Micheal Kors, Ritu Beri, Satya Paul, Malabar Jewelers, Gitanjali, PN Gadgil, PC Jewelers among others.
