Online marketplace ShopClues is entering the unboxed and refurbished electronic gadgets category and targets doubling its gross merchandise value with a customer count of 9 million by the end of this fiscal year.
The company aims to organise the mostly unstructured category of used and unboxed electronics.
“With a focus on the “re-new” gadgets category, ShopClues is structuring the massive opportunity around unboxed and refurbished electronics.
It is targeting to grow its gross merchandise value (GMV) by two-times, with a customer base of 9 million
The company plans to focus on tier-III and IV towns like Bankura, Tiruvallur, Krishna, and Godavari, in the South.
The company has tied up with top selling brands like Nokia, Samsung, OnePlusand Motorola, Xiaomi and Asus.
It is aiming to move beyond the consumer-to-consumer nature in this market and add value to products in this category. Going forward, the company has plans to grow this category to include TVs, watches and more products.
