The GE/Mckinsey 9 cell matrix, named after General Electronics was first developed by Mckinsey. The objective of this matrix is to assess the industry attractiveness and competitive strength of strategic business units.
Factors affecting the industry attractiveness are market growth rate, market size, demand variability, market profitability etc and all these factors are external to the organization.
Internal factors such as assets, competencies, brand strength, profit margins and quality etc make a competitive strength or business strength of organization.
The important advantage of GE matrix is Portfolio analysis. Let’s take the example of Patanjali for the application of GE matrix.
Patanjali’s Dantkanti, Honey and Ghee operate in the green segment giving the organization opportunities to go ahead and grow & build the product. The green zone pushes an organization for expansion strategies.
Patanjali’s Candy, Fruit juice, and medicines takes place in yellow category signifying that brand should hold the product for some time and makes necessary developments. The yellow area suggests making strategies aimed at maintaining stability.
Patanjali’s Home care category like agarbatti, dish wash bar etc comes under red area due to the presence of other strong competitors. The red segment signifies that company should start harvesting the brand. Brand harvesting means maximizing your profit by reducing your expenditure on brand due to its decline phase in product life cycle.
Simply desire to say your article is as astonishing.
The clarity for your submit is just excellent and i could assume
you’re an expert in this subject. Well together with your permission allow me to take hold of
your RSS feed to stay up to date with drawing close
post. Thank you one million and please keep up the
gratifying work.
Hi there would you mind sharing which blog platform you’re working with?
I’m going to start my own blog soon but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design seems different then most blogs and I’m looking
for something completely unique. P.S My
apologies for being off-topic but I had to ask!
An impressive share! I have just forwarded this onto a friend who had been conducting a little research
on this. And he actually bought me breakfast simply because I stumbled upon it for him…
lol. So allow me to reword this…. Thank YOU for the meal!!
But yeah, thanks for spending time to talk about this issue here on your internet site.
Hey! Someone in my Myspace group shared this website with us so I came
to give it a look. I’m definitely loving the information. I’m bookmarking
and will be tweeting this to my followers! Great blog and terrific design and style.
you are in reality a excellent webmaster. The website loading speed is
amazing. It kind of feels that you’re doing any unique trick.
Also, The contents are masterwork. you have performed a wonderful activity on this subject!
We stumbled over here different web page and thought I
might as well check things out. I like what I see so i am just
following you. Look forward to going over your web page yet
again.
I’m impressed, I have to admit. Rarely do I come across a blog that’s equally educative and interesting, and without a doubt, you’ve hit the nail on the head. The issue is something that too few people are speaking intelligently about. Now i’m very happy that I stumbled across this during my hunt for something regarding this.
Exceptional Writing style as well as excellent web content information. You must have a deeper mind as well as understand exactly how to make creating an interesting one for visitors. Your blog not just covers all the queries people have in their mind yet likewise stays them taken part in reading. I commonly find beat authors as you are and also you always succeed to create the very best high quality content. As a web content author, I have actually composed a blog about Medical professional Standing by. I am working in this organization and also always find out great skills from your blog sites as well as practice those strategies that I gain from you. I am waiting for you to read it as well as talk about it.
Hi there, just became aware of your blog through Google, and found that it’s really informative. I?m gonna watch out for brussels. I will appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!
Hey very nice site!! Man .. Excellent .. Amazing .. I’ll bookmark your web site and take the feeds also?I am happy to find a lot of useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .
I?m not certain the place you’re getting your info, but good topic. I needs to spend some time studying much more or understanding more. Thanks for great info I used to be in search of this info for my mission.
Hi there, just became aware of your blog through Google, and found that it is truly informative. I am going to watch out for brussels. I?ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!
I?ll right away grasp your rss feed as I can’t find your email subscription link or newsletter service. Do you’ve any? Kindly allow me recognise in order that I may just subscribe. Thanks.
It?s actually a cool and helpful piece of info. I?m glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.
Hi there! I simply want to give an enormous thumbs up for the great info you will have right here on this post. I shall be coming back to your weblog for extra soon.
Wow! This could be one particular of the most useful blogs We have ever arrive across on this subject. Actually Fantastic. I am also a specialist in this topic so I can understand your hard work.
Pretty nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed surfing around your blog posts. In any case I?ll be subscribing to your feed and I hope you write again very soon!
Heya i?m for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you helped me.
I am not sure where you’re getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for fantastic info I was looking for this info for my mission.
We’re a group of volunteers and opening a new scheme in our
community. Your site provided us with valuable information to work on. You have done
a formidable job and our entire community will be grateful to you.
Simply desire to say your article is as astonishing.
The clarity for your submit is just excellent and i could assume
you’re an expert in this subject. Well together with your permission allow me to take hold of
your RSS feed to stay up to date with drawing close
post. Thank you one million and please keep up the
gratifying work.
Hi there would you mind sharing which blog platform you’re working with?
I’m going to start my own blog soon but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design seems different then most blogs and I’m looking
for something completely unique. P.S My
apologies for being off-topic but I had to ask!
An impressive share! I have just forwarded this onto a friend who had been conducting a little research
on this. And he actually bought me breakfast simply because I stumbled upon it for him…
lol. So allow me to reword this…. Thank YOU for the meal!!
But yeah, thanks for spending time to talk about this issue here on your internet site.
Wow! Thank you! I constantly wanted to write on my site something like that. Can I take a portion of your post to my website?
Hey! Someone in my Myspace group shared this website with us so I came
to give it a look. I’m definitely loving the information. I’m bookmarking
and will be tweeting this to my followers! Great blog and terrific design and style.
you are in reality a excellent webmaster. The website loading speed is
amazing. It kind of feels that you’re doing any unique trick.
Also, The contents are masterwork. you have performed a wonderful activity on this subject!
We stumbled over here different web page and thought I
might as well check things out. I like what I see so i am just
following you. Look forward to going over your web page yet
again.
Very good article. I absolutely appreciate
this site. Keep it up!
Your method of telling everything in this piece of writing
is truly pleasant, every one be able to simply know it, Thanks a lot.
I’m impressed, I have to admit. Rarely do I come across a blog that’s equally educative and interesting, and without a doubt, you’ve hit the nail on the head. The issue is something that too few people are speaking intelligently about. Now i’m very happy that I stumbled across this during my hunt for something regarding this.
Mission accomplished. It’s good 🙂
Exceptional Writing style as well as excellent web content information. You must have a deeper mind as well as understand exactly how to make creating an interesting one for visitors. Your blog not just covers all the queries people have in their mind yet likewise stays them taken part in reading. I commonly find beat authors as you are and also you always succeed to create the very best high quality content. As a web content author, I have actually composed a blog about Medical professional Standing by. I am working in this organization and also always find out great skills from your blog sites as well as practice those strategies that I gain from you. I am waiting for you to read it as well as talk about it.
I have read so many posts concerning the blogger lovers
except this paragraph is genuinely a good article, keep it up.
Hi there, You’ve done a great job. I?ll definitely digg it and for my part recommend to my friends. I am sure they’ll be benefited from this site.
Hi there, just became aware of your blog through Google, and found that it’s really informative. I?m gonna watch out for brussels. I will appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!
Hey very nice site!! Man .. Excellent .. Amazing .. I’ll bookmark your web site and take the feeds also?I am happy to find a lot of useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .
okmark your weblog and check again here frequently. I am quite sure I?ll learn a lot of new stuff right here! Best of luck for the next!
I?m not certain the place you’re getting your info, but good topic. I needs to spend some time studying much more or understanding more. Thanks for great info I used to be in search of this info for my mission.
Hi there, just became aware of your blog through Google, and found that it is truly informative. I am going to watch out for brussels. I?ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!
I?ll right away grasp your rss feed as I can’t find your email subscription link or newsletter service. Do you’ve any? Kindly allow me recognise in order that I may just subscribe. Thanks.
It?s actually a cool and helpful piece of info. I?m glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.
Hi there! I simply want to give an enormous thumbs up for the great info you will have right here on this post. I shall be coming back to your weblog for extra soon.
Wow! This could be one particular of the most useful blogs We have ever arrive across on this subject. Actually Fantastic. I am also a specialist in this topic so I can understand your hard work.
Pretty nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed surfing around your blog posts. In any case I?ll be subscribing to your feed and I hope you write again very soon!
Heya i?m for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you helped me.
I am not sure where you’re getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for fantastic info I was looking for this info for my mission.
Very soon this website will be famous amid all blog users,
due to it’s pleasant posts
Also visit my website … vpn special coupon code 2024
We’re a group of volunteers and opening a new scheme in our
community. Your site provided us with valuable information to work on. You have done
a formidable job and our entire community will be grateful to you.
Look at my webpage: vpn special code
very informative and helpful article