There has been a growing concern and awareness in India for health and fitness.
Concerned about this growing concern, global fitness tracking specialist Fitbit is planning to enter Indian markets partnering with payments, insurance, and music companies.
The products will attract the young crowd and also the company will diversify its portfolio to smartwatch segment without losing its brand promise of fitness.
The technology player is also researching the medical space to enter, such as diabetes management tracker, sleep apnea tracker.
Fitbit is also opening up its platform for third party applications on the wristband so that the consumers can customize their usage.
Fitbit is also working on mobile payment gateways that can work from the wrist, which will get easier and handy for the consumers.
Fitbit ultimate goal is to take its segment leadership position from a “nice to have” to a “must have” position.
1 thought on “Fitbit may tinker with pricing and functions to grow in India”
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