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Chevrolet India has initiated on-ground activities as a part of an extensive awareness drive, ‘Drive with Care – Protect your precious’ campaign.
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The on-ground activation included deployment of Safety Ninjas at malls and schools across – Delhi and Mumbai.
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Giving considerable attention to reinstate child safety measures on roads, the campaign went live on digital platforms earlier this month.
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To reach out to parents and kids, a group of tiny tots (Chevrolet Safety Ninjas) were positioned at various locations in Mumbai who persuaded them to take the Chevrolet Tiny Safety Challenge.
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The initiation included safety quizzes, contests and other engaging activities. The Ninjas also urged the parents to take a pledge online to consciously ensure their child’s safety.
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The ‘Protect Your Precious’ campaign features four Safety Ninjas – Buckle Ninja, Child Seat Ninja, Lock Ninja and Rear Seat Ninja. The Safety Ninjas will sensitize parents and kids on the need to inculcate safety measures on a daily basis.
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Chevrolet has also tied up with 35 schools in Delhi and 15 schools in Mumbai to ensure a widespread messaging across the target audience.
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A campaign video with the Safety Ninjas will also be released on YouTube, Facebook and other media channels to create awareness.
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Chevrolet is taking forward its brand commitment, with this campaign. This initiative will focus on the safety of the kids and according to the brand, children are the perfect messengers for the same.
Source: http://bit.ly/2oMAtLN
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