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Dabur, whose consumer approach is based on a range of products described as ‘natural’, will have a call centre for ayurveda to advise buyers on health issues and prescribe drugs.
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They have piloted an initiative in Orissa, creating an avenue for consumers to seek responses and doctors’ advice for any health-related queries
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The healthcare professionals and doctors also prescribe ayurvedic medicines through this platform, besides addressing consumer queries on health and ayurveda. This platform is part of Dabur’s efforts at propagating and popularizing ayurveda among the new generation.
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Dabur’s initiative, called Ask Dabur, is inspired by Alibaba’s AliHealth, a popular site for Chinese traditional medicines and online health consultancy
Source: http://bit.ly/2pvAQv7
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