Startups may not offer online credit on midnight purchases 

• Startups like ePayLater, Simpl, PayU allow online buyers to make purchases instantly and pay their bills later with zero or a minimal interest.

• They are likely to reject credit request for purchases in midnight.

• The move is aimed at keeping tabs on fraudsters who prefer odd hours to make purchases online.

• These companies heavily rely on analytics and machine learning to understand a customer’s online behaviour and purchase patterns so as to avoid fraudsters. 

• According to ePayLater, the limit of credit depends on a customer’s credit worthiness but mostly it is capped at Rs. 10,000. Based on factors like social media, transaction history, the company decides the credit score of a customer and a credit is given.

• Both Simpl and ePaylater have partnered with NBFCs who manages the cost of capital or interest that accrues on the micro credit. 

Source: http://bit.ly/2qyvDFo