FirstCry to open its boutique store pop-up model across 300 franchisee outlets 

• FirstCry, plans to introduce its boutique store pop-up model across 300 franchise outlets by the second half of 2017. 

• The platform currently has over 450 mom-preneurs who run the boutique stores. 

• The company has also built up an auto referencing system for its stores to stock inventory based on target group and purchasing power of customers in a given location. 

• FirstCry started with 6 boutiques a day and have now scaled up to 18 pop up stores daily, which translates into 1,000 new styles. 

• The company was already at the halfway mark of setting up a network of 700 stores with 300 outlets. 

• The company had also consolidated its market position offline with the merger of Mahindra owned BabyOye chain of stores. 

 Source: http://bit.ly/2pNfGbJ

 

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