British Airways targets young Indian travellers in new campaign

• British airways new campaign made by OgilvyOne Worldwide, targeted at free-spirited and adventurous young Indians.

• This campaign pitches London as the ultimate travel destination which offers worldwide variety of destination.

• The campaign positions British Airways as the catalyst of unforgettable experiences, adventures and making memories.

• The ongoing advertising campaign is a part of the larger objective of the airline to raise awareness about the value fares that the airline has to offer to experience London.

• In the ad a protagonist relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from a new perspective.

• The campaign positions British Airways as the catalyst of unforgettable experiences, adventures and making memories.

Source: http://bit.ly/2pMUQsY

 

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