Italian fashion brand PERF forays into Indian market

• Italian fashion brand PERF is foraying into the Indian market with its sportswear collection.

• PERF will be competing with the likes of Nike, Adidas & others.

• The company will source products from Europe, US, UK & Canada to be sold in India.

• It has tied up with e-commerce platforms like Amazon, Jabong, PayTm, Myntra, Flipkart & Snapdeal for active wear collection. 

• It has also tied up with independent retail chains for distribution of its products & targets 400-500 stores in the next three years.

• PERF is also in talks with multi branded outlets & would focus on opening its own exclusive stores.

• The company would initially start operating in the major metros followed by Tier I & Tier II cities.

Source: http://bit.ly/2rCA9Bm