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Emami Group to expand its ‘Emami Healthy & Tasty’ edible oil to the northern and western parts of India, with its range of mustard, soybean, sunflower and rice bran oil.
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The company has lined up aggressive marketing plans involving both ATL and BTL activities, with a total Advertising & Marketing investment of around Rs.150-200 cr in to become a Rs.5000 cr brand in the coming years.
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The company has alsoannounced Amitabh Bachchan’s association with ‘Emami Healthy & Tasty’ nationally, for a universal consumer connect.
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Emami Healthy & Tasty is one of the leading edible oil brands with 16% market share & its Rice Bran oil variant with a 57% market share in West Bengal.
Source: http://bit.ly/2o3lrC1
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