Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles.The reality is, people spend twice as much time online as they used to 12 years ago. The way people shop &buy really has changed. It means that offline marketing isn’t as effective as it used to be.This can be called as “Digital Transformation”. This has forced marketers to go for “Digital Marketing”. So what do we mean by the term digital marketing?
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Digital marketingalso known as data-driven marketing,is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.
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Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time.
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It allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about your marketing strategies.
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Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Social Media Marketing (SMM),Pay-per-click advertising (PPC), Affiliate marketing, Email marketing are some types of digital marketing techniques.
Digital marketing is boon to reduce the physical and monetary efforts invested in marketing and yet make the sale of your product the focal point for all the strategies.
Source: http://www.toprankblog.com/2014/07/digital-marketing/
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