Tasty Treat, owned by Future Brands, has launched desi bhujia in 4 new international flavours – Wasabi, Peri-Peri, Barbeque and Schezwan.
The brand launched a campaign to launch these flavours which said, “Bhujia GhoomAayiDuniya”. Tasty Treat is redefining the idea of traditional Indian snacks for the new emerging India.
Humour is Tasty Treat’s personality. The 1st campaign, “Yeh Phislee Neeyat” too was built around a quirky idea. This new campaign takes the fun quotient up by a few notches. The personification of the new flavours makes for a memorable and attractive story.
In the Food and Beverage category, where everyone is trying to be about health and taste, Tasty Treat is different as it is only focussing on taste and not on health. All the credit goes to the brand team for agreeing to such an out-of-the-box idea.
