With people becoming health conscious, ITC has decided to enter into the atta noodles segment and has introduced Sunfeast YiPPee! ATTA Noodles.
The brand has collaborated with WOW Designs for the packaging of the product. YiPPee’s mascot ‘Sunny’ has been transformed into a superhero to attract the younger audience.
They have created a new brand identity to attract the health-conscious kids and mothers, by helping them remember their own childhood. The analysis done by WOW Designs showed that most healthy noodles are playing in the field of fitness and strength factor.
This is the 4th variant of Sunfeast Noodles after Classic Masala, Magic Masala
and Chinese Masala. It is rapidly trying to expand into new markets to fight its competitors, which have only grown by each passing day.
