I’m sure that humans made languages to make communication easier. But sometimes, language doesn’t take the easy way. We often come across the word “Brand”. Not knowing what it really means, we go with the flow and try knowing if others know the meaning of the word. We then start using that word despite our lack of knowledge. What is a Brand? What does it mean?
Brand is the name given to a product or service from a specific source.It can be a synonym for the word “Trademark.”
Cattle ranchers used branding irons to indicate which animals were theirs. As a result, when cattle’s moved around, others would know whom they belonged to.Later, in the 19th Century, production of packaged goods increased. People started using the “Branding Concept” to name their products.
The brand “Coca-Cola” came up in the late 1880s.Before Coca-Cola, many companies sold soda but this company became a HUGE brand which exists even today.
To put it up in a simple way, a brand is simply the non-generic name for a product that tells us the source of the product.
Proctor & Gamble sold a laundry detergent under the brand name Tide. But now, we simply say that P&G sells the Tide brand of laundry detergent. We have cut it short.
Marketers started realising that they could create a specific perception in customers’ minds concerning the qualities and attributes of each non-generic product or service. (In later part of the 20th Century)
Brand is what your prospect thinks of when he or she hears your brand name. Your brand is everything that people THINK they know about your offering (Factual or emotional).
In today’s world, we have thousands of brands in the market. In fact, this device, the food you order, the toothpaste you use, the laptop you have – they’re all successful brands who’ve made a place in your house. We use them in our day to day life. The world has progressed tremendously because of them.
